Publication
CHI EA 2013
Conference paper

Best Practices for Enterprise Social Software Adoption

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Abstract

In this case study, we present the results of a longitudinal study of the end-user adoption of social software within a large global enterprise. Existing Technology Adoption Models (e.g., UTAUT) were extended and used as a general framework for studying user adoption. Several “best practices” to promote end-user adoption are identified and discussed, including: integration with company intranet, email notifications, evangelism programs, executive support, mandatory migration and usage, and corporate-sponsored campaigns or events.

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Publication

CHI EA 2013

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