In her role as VP of AI Technologies, Dr. Soffer
focuses on natural language understanding and
conversational systems and their application in
customer care and other enterprise applications. In
this role, she is responsible for setting the strategy
and working with IBM scientists around the world to
shape their ideas into new AI technology, and with
IBM’s product groups and customers to drive Research
innovation into the market.
As director of IBM Research – Haifa, Dr. Soffer
oversees research and strategy in a number of
strategic areas, including artificial intelligence,
hybrid cloud, security, blockchain, the future of
health, and quantum. She helps set IBM Research
strategy in these areas and provides guidance for the
local adaptation of these strategies in Haifa. Dr.
Soffer is also responsible for the lab’s position in
the Israeli hi-tech ecosystem, which includes academic
and research institutes, multinational corporations
with operations in Israel, and Israeli corporations
with a global presence, as well as with VC-backed
startups. The lab enjoys wide collaboration with
academic and industry organizations outside Israel, in
particular, in Europe.
In her 21 years at IBM, Dr. Soffer has led several
strategic initiatives that grew into successful IBM
products and solutions in the Big Data and AI space
including the original Watson system and more recently
Project Debater. She has authored over 50
peer-reviewed papers, filed over 15 patents, and
served as an invited speaker in numerous conferences.