MRM Applications

Most people usually visit a public facility such as a mall or an amusement park for a specific reason. For example, to shop, to have lunch or dinner, or to enjoy the rides and attractions. Services to assist and guide their timely actions could improve their satisfaction. Such services might include location-sensitive push advertising based on a user's profile, time, and location, helping the user discover where to go and how to get there. The following is a tentative user scenario for location-based services at a mall:

A female visitor with her PDA visits a mall to shop at her favorite store. On passing a “Digital Ads Board”, a large LCD displaying information based on location, time, and visitors’ interests, she can get helpful information on today’s special sale at one of her favorite stores, displayed in response to its sensing the ID information from her PDA. Based on the ad, she then buys some blouses and a skirt that she likes. It is now 11:50 AM, and when passing the “Digital Ads Board”, she sees lunch information with today’s menu and a special coupon which is displayed on the board. She decides to have lunch at a Chinese restaurant and downloads the coupon for that restaurant into her PDA device by using short-range wireless communication. However, she doesn’t know how to get to the restaurant, so she pushes the “Navigate” button on the PDA and it receives a map showing the route from her current location to the restaurant. On the way to the restaurant, her position on the map will be updated. At the restaurant, she shows the downloaded coupon to a waiter and has a Chinese lunch at the special price. She can then browse some streaming video previews of newly released movies by using her PDA with the broadband access point in the restaurant.