Background
The distribution of music over the internet
has already been broadly prevailed, and video
contents such as news programs have also
started to be distributed by using streaming
video technology. As video contents usually
require much broader bandwidth than music,
most of them on the net have had very low
resolution and little commercial value. However,
recent improvements on telecommunication
infrastructure and progress in compression
technique enabled the distribution of high-quality
video on the net.
In such a situation, more and more contents
owner want to sell their video contents on
the net. Distribution itself can be done
securely by using IBM EMMS(Electronic Media Management System), but a problem occurs when the user who
bought the video contents duplicates and
distributes them illegally against the license
agreement. Such piracy which includes the
illegal distribution on web sites and file-sharing
on peer-to-peer networks is expected to cause
huge loss to the contents owner.
We enabled the deterrent of circulation of
pirate editions by applying our Video DataHiding technology. In case the video content is
the pirate edition, a digital watermark can
be extracted from it, which is the proof
that it has been sold and pirated.
Piracy monitoring system for video This system aims to prevent the illegal distribution
of the video which has been sold on the net.
Through the research and development on Video
DataHiding, we have targeted mainly on high-quality
videos that have equal or better quality
than DVD Video. Comparing to these ones,
the videos on the net have the following
characteristics:
- Resolution : mainly low-resolution, such
as 160x120, 320x240, etc.
- Compression : high compression ratio by MPEG4
etc.
We improved our technology and realized the
digital watermark which can be extracted
from the Windows Media video which has 320x240
resolution, and compressed to 800kbps using
MPEG4 codec. Now we are evaluating the performance
of this digital watermark, and seeking for
the feasibility of secure distribution of
video contents over the net.
System Overview
Here we explain how the system works.
- Making contents

- The contents owner such as movie company
embed digital watermarks in the original
video contents.
- The video contents are converted to the appropriate
format for distribution on the net.
- Distribution
- The watermarked contents are distributed
to the users via the net.
- IBM EMMS enables secure purchase and distribution.
- Illegal duplication and distribution

- A malicious user who has bought the video
contents distributes pirate editions.
The pirate editions usually suffer some alterations
such as file format conversion or D/A, A/D
conversion.
- The pirate editions are uploaded by web sites,
or sometimes shared on peer-to-peer networks.
- Monitoring

- The detection agent, which can be the distributor
or the third party which contracted to watch
piracy, downloads the contents which likely
to be the pirate edition.
- Exposure

- If the digital watermark which was embedded
in advance was extracted from the downloaded
content, it is identified to be the pirate
edition.
- The detection agent warns the malicious user
or the web sites to stop the illegal distribution.
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