With various options and the ability to use the authoring tool to customize, HotVideo may be used for virtually any application that contains a video. It can be easily adapted to other programs, which opens up endless possibilities. It is considered a platform for interactive videos. Naturally, it could enhance the depth and effectiveness of Web pages as well as presentation videos, CD-Roms or digital videos. TV networks could use HotVideo to explore new forms of programming, giving them the ability to learn about customer preferences or sell subsidiary services. For example, a travel program might sell HotVideo links to the sites of travel agencies, airlines, shops or other businesses that were featured in that program. HotVideo may have its roots in the Internet, but its possible uses go far beyond the world wide web.