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Title That's Entertainment! Designing Streaming, Multimedia Web Experiences
Author Clare-Marie Karat, John Karat, John Vergo, Claudio Pinhanez, Doug Riecken, Thomas Cofino
Abstract This paper investigates the use of streaming multimedia narratives in web entertainment. Based on experience gained during the user centered design of a website for art and culture, we provide evidence that users want and like “less clicking, more watching” web experiences where the point of view of experts, artists, or celebrities is presented in a narrative form. We conducted a study where users evaluated two prototypes of cultural tours which stream continuously for several minutes unless the user chooses to exercise control over the flow or to explore hot links that lead to extra information. Those tours were positively evaluated as both entertaining and engaging. By analyzing mouse activity, we determined that users who interacted more tended to report less entertainment and engagement. We also found that such “watchable” experiences are not necessarily a solitary experience and can be enjoyed by groups of people. Finally, users see the web experiences as a highly enriching and accessible way to augment the cultural experiences and performances they enjoy in brick and mortar cultural institutions around the world, rather than as a substitute for them.
Venue International Journal of Human-Computer Interaction, vol. 14 (3&4): 369-384. 2002.
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