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Title "Less Clicking, More Watching": an Option for Entertainment in the Web
Author Claudio Pinhanez, Clare-Marie Karat, John Karat, John Vergo, Renee Arora
Abstract How can entertainment be provided on the web? Contrary to the common wisdom that sees the web as an inherently interactive medium, this experimental study has found evidence that people may want watchable entertaining experiences on the web, i.e., "less clicking, more watching." This hypothesis was tested in two prototypes of documentary-style streaming web narratives, yielding preliminary evidence that entertainment on the web can be less interactive than currently thought.
Venue Proc. of CHI'01 - Short Talks, Seattle, April 2001
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