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Advances in information technology (IT), coupled with the increased competition brought about by globalization, are strongly affecting the business environment. To succeed in this new environment, businesses are transforming themselves and becoming more agile and more efficient. The twelve papers in this issue highlight the key IT-related factors that are contributing to the success of IBM's own transformation, such as implementing an enterprise-wide data architecture program, expanding the use of service-oriented architectures, using voice technologies to help people communicate better, and deploying a company-wide collaborative innovation program.
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Message from the Senior Vice President, Enterprise On Demand Transformation & Information Technology
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Linda S. Sanford
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Preface
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A. Birman and J. J. Ritsko
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p. 627
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Transforming IBM
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A model for CIO-led innovation
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D. L. Newbold and M. C. Azua
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p. 629
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Engaging a corporate community to manage technology and embrace innovation
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A. W. Chow, B. D. Goodman, J. W. Rooney, and C. D. Wyble
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p. 639
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IBM business transformation enabled by service-oriented architecture
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L. Walker
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p. 651
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The internal information transformation of IBM
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J. A. Vayghan, S. M. Garfinkle, C. Walenta, D. C. Healy, and Z. Valentin
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p. 669
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Sense-and-respond supply chain using model-driven techniques
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S. Kapoor, B. Binney, S. Buckley, H. Chang, T. Chao, M. Ettl, E. N. Luddy, R. K. Ravi, and J. Yang
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p. 685
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Methods and technologies
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Artifact-centered operational modeling: Lessons from customer engagements
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K. Bhattacharya, N. S. Caswell, S. Kumaran, A. Nigam, and F. Y. Wu
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p. 703
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Core business architecture for a service-oriented enterprise
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N. Nayak, M. Linehan, A. Nigam, D. Marston, J.-J. Jeng, F. Y. Wu, D. Boullery, L. F. White, P. Nandi,
and J. L. C. Sanz
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p. 723
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Changing the corporate IT development model: Tapping the power of grassroots computing
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L. Cherbakov, A. Bravery, B. D. Goodman, A. Pandya, and J. Baggett
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p. 743
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Voice-enabled IT transformation: The new voice technologies
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J. Christensen and B. Hughes
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p. 763
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Analytics and optimization
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On optimizing the selection of business transformation projects
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N. Abe, R. Akkiraju, S. Buckley, M. Ettl, P. Huang, D. Subramanian, and F. Tipu
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p. 777
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Analytics-driven solutions for customer targeting and sales-force allocation
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R. Lawrence, C. Perlich, S. Rosset, J. Arroyo, M. Callahan, J. M. Collins, A. Ershov, S. Feinzig, I. Khabibrakhmanov, S. Mahatma, M. Niemaszyk, and S. M. Weiss
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p. 797
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Model analysis for business event processing
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L. Zeng, H. Lei, T. Koyanagi, H. Ohsaki, and H. Chang
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p. 817
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Contents of Volume 46, 2007
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p. 833
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