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IBM Journal of Research and Development
Business Optimization   Volume 51, Number 3/4, 2007
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Marketing event optimization - References

 by D. A. Selby
References

  1. M. R. Greene, “Market Risk: An Analytical Framework,” J. Marketing 32, No. 2, 49–56 (1968).
  2. “IBM Press Release: Fingerhut and IBM Named Finalists in Prestigious Franz Edelman Award for Innovative Business Intelligence Technology,” 2000; see http://www-03.ibm.com/press/us/en/pressrelease/1741.wss.
  3. P. Michaud, “Clustering Techniques,” Future Generation Computer Syst. 13, No. 2/3, 135–147 (1997).
  4. IBM Corporation, Data Warehouse Edition Intelligent Miner Demographic Clustering, IBM Publication Order G507-1464-00; see http://www-306.ibm.com/software/data/iminer/.
  5. J. Roska, Ducks in the Henhouse: The Challenges of Integrating Direct and Brand Advertising, Roska Direct Marketing, Montgomeryville, PA, 2004.
  6. P. Kotler, Marketing Management: Analysis, Planning, Implementation and Control, 8th Ed., Prentice-Hall, Inc., Englewood Cliffs, NJ, 1994.
  7. D. Raab, “Marketing Systems: Building a Customer Value Model,” 2005; see http://www.dmreview.com/article_sub.cfm?articleId=1037754.
  8. E. Bibelnieks and M. P. Haydock, “Horizontal Marketing: Optimized One-to-One Marketing,” IBM Whitepaper, 1998, IBM Somers, New York., Inquiries for whitepapers may be sent to the IBM Center for Business Optimization at http://www-935.ibm.com/services/us/bcs/html/bcs_centeroptimization.html.
  9. E. Bibelnieks and M. P. Haydock, “Optimizing Targeted Marketing Advertising Investments,” Operations Research in Industry, T. Ciriani, S. Gliozzi, E. Johnson, and R. Tadei, Editors, Macmillan Press, London, 1999.
  10. E. Bibelnieks, M. Bullock, M. Haydock, M. Schiller, W. Kugel, E. Pednault, N. Soderquist, and H. Crowder, “System and Method for Increasing the Effectiveness of Customer Contact Strategies,” U.S. Patent 6,567,786, 2003.
  11. D. Selby, M. Ramsey, and S. Todd, “Method, System and Program Product for Graphically Representing an Optimization Model,” END920050159US1, IBM patent disclosure filed, 2005.
  12. M. Ramsey and D. Selby, “Optimal Sequencing of Marketing Events,” END920050031US1, IBM patent disclosure filed, 2005.
  13. D. Selby and M. Ramsey, “Dynamic Selection of Groups of Outbound Marketing Events,” END920050007US1, IBM patent disclosure filed, 2005.
  14. M. Ramsey, D. Selby, and S. Todd, “Increasing of Customer Contact Strategies,” END920050161, IBM patent disclosure filed, 2005.
  15. D. G. Wilson and B. D. Rudin, “Introduction to the IBM Optimization Subroutine Library,” IBM Syst. J. 31, No. 1, 4–10 (1992).


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