David A. Selby IBM Global Business Services, Center for Business Optimization, Hursley Park, Winchester, Hampshire SO21 2JN, UK (David_Selbyuk.ibm.com). Mr. Selby received a Higher National Certificate (HNC) in computer science from Portsmouth Polytechnique in 1982. He is a Fellow of the British Computer Society. Since joining IBM in 1977 in the area of manufacturing, he has held many positions, including microcode engineer, software engineer, research scientist, and consultant. Mr. Selby has been awarded several patents in the field of advanced analytics, and he was named an IBM Master Inventor in 2004. He has received an IBM Outstanding Innovation Award for sustained innovation in real-time analytics. Mr. Selby is currently a solution architect for both the real-time fraud and abuse solutions and the IBM Marketing Event Optimization Solution.