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IBM Journal of Research and Development 
Volume 48, Number 5/6, 2004
IBM Research in Asia
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Online marketing research - References

by A. Agrawal, J. Basak, V. Jain, R. Kothari, M. Kumar, P. A. Mittal, N. Modani, K. Ravikumar, Y. Sabharwal, and R. Sureka

References

  1. British Market Research Association; see http://www.bmra.org.uk/.
  2. World Association of Opinion and Marketing Research Professionals; see http://www.esomar.org/.
  3. C.-X. Ma, K.-T. Fang, and E. Liski, “A New Approach in Constructing Orthogonal and Nearly Orthogonal Arrays,” Metrika 50, 255–268 (2000).
  4. A. S. Hedayat, N. Sloane, and J. Stufken, Orthogonal Arrays: Theory and Applications, Springer-Verlag, New York, 1999.
  5. R. D. Cook and C. J. Nachtsheim, “A Comparison of Algorithms for Constructing Exact D-Optimal Designs,” Technometrics 22, 315–324 (1980).
  6. M. Kumar, A. Rangachari, A. Jhingran, and R. Mohan, “Sales Promotions on the Internet,” Proceedings of the Third Usenix Workshop on Electronic Commerce, 1998, pp. 167–176.
  7. R. Kothari, P. Mittal, V. Jain, and M. Mohania, “On Using Page Co-occurrences for Computing Clickstream Similarity,” Proceedings of the SIAM International Conference on Data Mining, 2003, pp. 154–165.
  8. V. V. Fedorov, Theory of Optimal Experiments, Academic Press, Inc., New York, 1972.
  9. D. J. C. Mackay, “Information-Based Objective Functions for Active Data Selection,” Neural Computation 4, 589–603 (1992).
  10. V. Iyengar, C. Apte, and T. Zhang, “Active Learning Using Adaptive Resampling,” Proceedings of the 6th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2000, pp. 92–98.
  11. N. Abe and A. Nakamura, “Learning to Optimally Schedule Internet Banner Advertisements,” Proceedings of the 16th International Conference on Machine Learning, 1999, pp. 12–22.
  12. R. Kothari and V. Jain, “Learning from Labeled and Unlabeled Data Using a Minimal Number of Queries,” IEEE Trans. Neural Networks 14, No. 6, 1496–1505 (2003).
  13. J. Coggins and B. Senauer, “Grocery Retailing,” in U.S. Industry in 2000: Studies in Competitive Performance, D. C. Mowery, Ed., National Research Council, National Academic Press, 1999, pp. 155–178.
  14. S. Dhar and P. Rossi, “Why Responsiveness to Retail Promotions Varies Across Retailers,” Research Highlights from The University of Chicago Graduate School of Business, Vol. 4, No. 1, 2002; see http://gsbwww.uchicago.edu/news/capideas/summer02/retailpromotions.html.
  15. Use of the Internet for Conducting Opinion and Market Research: Ethical Guidelines, Market Research Association, Rocky Hill, CT, 2000.