Home
Products & services
Support & downloads
My account
Select a country
Journals Home
Systems Journal
Journal of Research
and Development
·
Current Issue
·
Recent Issues
·
Papers in Progress
·
Search/Index
·
Orders
·
Description
·
Patents
·
Recent publications
·
Author's Guide
Staff
Contact Us
Related links:
IBM China
Research Laboratory
IBM India
Research Laboratory
IBM Tokyo
Research Laboratory
Volume 48, Number 5/6, 2004
IBM Research in Asia
Table of contents:
HTML
PDF
This article:
HTML
PDF
Copyright info
Online marketing research - References
by A.
Agrawal
, J.
Basak
, V.
Jain
, R.
Kothari
, M.
Kumar
, P. A.
Mittal
, N.
Modani
, K.
Ravikumar
, Y.
Sabharwal
, and R.
Sureka
References
British Market Research Association; see
http://www.bmra.org.uk/
.
World Association of Opinion and Marketing Research Professionals; see
http://www.esomar.org/
.
C.-X. Ma, K.-T. Fang, and E. Liski, “A New Approach in Constructing Orthogonal and Nearly Orthogonal Arrays,”
Metrika
50
, 255–268 (2000).
A. S. Hedayat, N. Sloane, and J. Stufken,
Orthogonal Arrays: Theory and Applications
, Springer-Verlag, New York, 1999.
R. D. Cook and C. J. Nachtsheim, “A Comparison of Algorithms for Constructing Exact D-Optimal Designs,”
Technometrics
22
, 315–324 (1980).
M. Kumar, A. Rangachari, A. Jhingran, and R. Mohan, “Sales Promotions on the Internet,”
Proceedings of the Third Usenix Workshop on Electronic Commerce
, 1998, pp. 167–176.
R. Kothari, P. Mittal, V. Jain, and M. Mohania, “On Using Page Co-occurrences for Computing Clickstream Similarity,”
Proceedings of the SIAM International Conference on Data Mining
, 2003, pp. 154–165.
V. V. Fedorov,
Theory of Optimal Experiments
, Academic Press, Inc., New York, 1972.
D. J. C. Mackay, “Information-Based Objective Functions for Active Data Selection,”
Neural Computation
4
, 589–603 (1992).
V. Iyengar, C. Apte, and T. Zhang, “Active Learning Using Adaptive Resampling,”
Proceedings of the 6th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
, 2000, pp. 92–98.
N. Abe and A. Nakamura, “Learning to Optimally Schedule Internet Banner Advertisements,”
Proceedings of the 16th International Conference on Machine Learning
, 1999, pp. 12–22.
R. Kothari and V. Jain, “Learning from Labeled and Unlabeled Data Using a Minimal Number of Queries,”
IEEE Trans. Neural Networks
14
, No. 6, 1496–1505 (2003).
J. Coggins and B. Senauer, “Grocery Retailing,” in
U.S. Industry in 2000: Studies in Competitive Performance
, D. C. Mowery, Ed., National Research Council, National Academic Press, 1999, pp. 155–178.
S. Dhar and P. Rossi, “Why Responsiveness to Retail Promotions Varies Across Retailers,”
Research Highlights from The University of Chicago Graduate School of Business
, Vol. 4, No. 1, 2002; see
http://gsbwww.uchicago.edu/news/capideas/summer02/retailpromotions.html
.
Use of the Internet for Conducting Opinion and Market Research: Ethical Guidelines
, Market Research Association, Rocky Hill, CT, 2000.
About IBM
|
Privacy
|
Terms of use
|
Contact