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IBM and ISB launch major services initiative in India sign MOU to develop cutting-edge research to streamline service science
IBM (NYSE: IBM) and the Indian School of Business (ISB) recently signed a Memorandum of Understanding (MoU) for joint research to develop a first-of-its-kind "research on Service Science, Management and Engineering" (SSME) in India. As part of this initiative, ISB and
IBM will create cutting edge research and develop case studies to streamlining service processes and replicate them across industries.
"We are at an incredible tipping point for the world economy and it's all around innovation," said Nick Donofrio, Executive Vice President, Innovation and Technology, IBM Corporation. "Innovation requires new skills to ensure that people, countries and
economies remain competitive in this globally integrated world, and by investing in initiatives like Service Science, Management and Engineering, IBM and India will provide those skills."
Signing the MoU, Professor Rammohan Rao, Dean, ISB, said, "The ISB is proud to be associated with IBM in pioneering collaborative research in India. The ISB's mission is to become the knowledge partner of choice and by undertaking initiatives such as this we are reinforcing our commitment to develop cutting-edge research, especially in emerging economies. The research work, to be undertaken at ISB's Centre for Global Logistics and Manufacturing Strategies, would look at creating automated service processes that would be readily actionable and easily replicated across all service industries and economies."
"The aim of this agreement is to support ISB to open the SSME Program which includes high-end research, development of case studies and curriculum for the Executive Education and the Post Graduate Program in Management with the help of IBM so that the discipline of service
science can be developed and lead to nurturing specialized human resources," said Dr. Daniel M Dias, Director, IBM India Research Laboratory.
The world economy is experiencing the largest labor force migration in history, driven by an environment altered by broader global communications, growth of emerging markets and technology innovation. Services now accounts for more than 50 percent of the labor force in Brazil, Russia, Japan and Germany and over 75 percent of the labor force in India, the United States and the United Kingdom. This shift to services has created a skills gap, especially in the
area of high value services, and many leading universities across the globe have begun exploring and investing in this area, working in tandem with thought leaders in the business world.
The new interdisciplinary academic field "Service Science, Management and Engineering," or SSME, aims at studying, improving and teaching services innovation. The goal of the SSME discipline is to drive productivity, quality, and sustainability of services, while making the learning rates and innovation rates more predictable across the service sector, especially in complex organization to organization services including business to business, nation to
nation and government to population. This new academic discipline brings together ongoing work in fields of computer science, operations research, industrial engineering, business strategy,
management sciences, social, cognitive and legal sciences, to develop skills required in a services-led economy.
This first-of-a-kind SSME collaboration in India, offers an academic way of understanding interactions between client and provider, using a mix of scientific and business concepts to focus on areas that might not be core in either a Masters of Business Administration
or computer-science program.
Since 2004, IBM has spearheaded a series of initiatives, inviting hundreds of faculty from universities around the world, in a call to action. Many leading universities across the globe have begun exploring and investing in this area, working in tandem with thought leaders in the business world. This services science initiative will strengthen IBM's ability to help develop future services skills in this region while providing solutions to meet the needs of the evolving Indian economy in an increasingly services-based worldwide economy.
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