- ...overcome.
- It is also possible to design shopbots which query
servers directly, but once again there is the problem of formulating
such queries and parsing their replies.
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- ...strategies:
- It is also
possible to consider all buyers as utility maximizers, with the
additional cost of searching for the lowest price made explicit in
the buyer utility functions. The cost of this search is zero for
bargain hunters, but it is infinity for those buyers who use the any
seller strategy.
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- ...18#18
- We assume that buyers' valuations
are uncorrelated with their buying strategies.
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- ...myoptimal
- In the game-theoretic
literature, this adaptive strategy is known as best-reply, or
Cournot, dynamics [2].
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- ...hunters
- Recall that bargain
hunters in this model represent the use of shopbots.
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- ...title!
- It has been argued that
shopbots could potentially increase the position of large market
players and monopolists, who by utilizing such a strategy could
prevent the entry of smaller players into
markets [16]. In the case of Internet sales
companies, however, start-up costs are not particularly
significant [14], so that while a large player could utilize
such a strategy for a short time, with smaller players springing up
regularly, such a strategy would eventually be deemed unprofitable.
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