The world's top researchers, scholars, corporate executives, and government officials provided customer attendees with a comprehensive understanding of issues, opportunities, and risks associated with global electronic commerce. Attendees gained an understanding of the technological, political, and social trends that have affected their companies. They have come away with a list of issues to consider, topics to be faced, and new ideas about how to prepare themselves to be leaders and winners in this new environment. Attendees had an opportunity to meet with peer executives to gain a closer understanding of implications and probabilities.

INVITED AUDIENCE:
The conference aimed at high-level customer executives in Europe and other geographies. The meeting was designed to be relevant and attractive to executives in marketing, policy, and strategy, as well as Information Technology (CIOs). Panel Discussions included executive attendees.

• Ola Ahlvarson, PR Director, Boxman
• Martin Bangemann, Commissioner, European Commission
• Robert William Dean, IBM Worldwide Principal, Supply Chain Management Market Initiative
• Anders Due, Deputy Executive, Post Danmark
• Stuart Feldman, IBM Director, IBM Institute for Advanced Commerce
• Armando Garcia, VP, Internet Media, IBM
• Mike Lawrie, IBM General Manager, EMEA
• Barbara Martin, IBM Supply Chain Management
• Ragnar Nilsson, CIO, Karlstadt
• Stefan Pichler, Member of the Managing Board of Sales, Lufthansa Airlines
• Jim Porter, Director of Scottish Business
• John Potter, Director, Logistics, Europe, SC Johnson Wax
• Lucio Stanca, Chairman of the Board, IBM EMEA
• Roger Van Scoy, Managing Director, Europe and Asia, First Data Corporation
• Hal Varian, Dean of the School of Information
• Mike Winch, IT Director, Safeway Stores Plc
• Irving Wladawsky-Berger, IBM General Manager, Internet Division
• Stefano Zanini, IBM General Manager, e-business