Skip to main content

IBM Leadership Seminars

Seminar Navigation

Business Transformation Seminar 2008
September 9, 2008
Organized by IBM Haifa Research Lab & IBM Global Business Services in Israel

Invitation (PDF version)
The IBM Haifa Research Lab (HRL) & IBM Global Business Services in Israel cordially invites you to a half-day seminar on Business Transformation, to be held Tuesday, September 9, 2008.

The demand for innovation, flexibility, and shorter time to market for new products, combined with the need to create new revenue sources, means we need a new approach to industry structures and solutions. One of the main challenges faced by businesses today is the streamlined transition from the Business Architecture (BA) level to the technical or solution level, and the ability to create a tighter link between BA and solution design. New models, tools, and analytics must be formalized to bridge this gap. By adopting a holistic approach that provides BA details and insight to the solution level, we can enrich the current business analysis practices and achieve a higher level of reuse of the developed assets.

The seminar will take place in the auditorium of the IBM Israel headquarters in Petach Tikva, from 8:30 to 14:00. Lunch and light refreshments will be served. Participation is free.

Please confirm your participation by September 3 at

Seminar's Program

Seminar Organizers
Amit Fisher
Nirit Icekson
Avivit Bercovici

Local Arrangements
Ephrat Elgarisi

Web Master
Yair Harry