China Research Laboratory

Helps Align Business Strategy and IT Assets

        Do you want to help your customer to design a business transformation plan to create an on demand operating environment? So that it’s flexible enough to change as the strategy does...

What does it do?
Value Blue was created to allow for better alignment between a company’s strategy and its IT assets. This technology analyzes the performance of the operating environment in order to find out how to maximize the value of the IT investment.

What's New
A multi-level methodology and related supporting tools that cover strategy level, operation level and execution level and aims to support communications for different users in multiple levels. Dynamic decision support allows users to see the real-time status of the business or the strategy or trends as well as IT behavior and structure changes.

Usability for Customers
With Value Blue method and tools that CRL has developed, users can

• Model a strategy map by using a balanced scorecard-based tool
• Generate initiatives and analyze cost structure for ROI calculation from the IT investment portfolio
• Identify bottlenecks and optimize strategy and/or operation with monitoring and simulation technology.

Technical Advantages
Value Blue provides a powerful technology for C-level executives to improve their communications regarding expectations – even if they do not speak each other’s language.

By seamlessly aligning strategic objectives and the IT operation environment, Value Blue can build a complete lifecycle for business transformation design and value measurement. As an on demand solution, this methodology and its tools can be adopted by most enterprises, regardless of their size and IT system basis, to create an on demand e-business environment today.

Customer Benefit

• Maximizing the value of the limited IT investment
• Better align a company’s strategy and its IT assets

IBM Benefit

• Providing BCS a new way of service

Our Contact: Li Bai (Li Bai/IBM/China)