China Research Laboratory

Get Information Wherever you Are

        If your customers are away from home, or new to a foreign city, and want to find a pub or a café, ,have your customers to deploy IBM CRL’s Location-based services.

What does it do?
With CRL's Location-Based Services (LBS), you are able to provide mobile users individually tailored IT service which supports all technologies and applications, including GPS, GMS and wireless LAN (local Area Network) in order to provide mobile users services that relate to his or her location.

What’s New
CRL Location-Based Services technology provides the best ease of use for end users both in data management and system integration. With the CRL Voice Portal embedded, the service is of high quality both in text and voice.

Customer Usability
With the Location-Based Services middleware CRL has developed:

• Telecom service providers can provide answers to location queries from mobile users, e.g. "Where am I?” and “Where is the nearest ATM?"
• Marketing companies can send tailored advertisements according to where the mobile user is, better targeting the audience and avoiding irrelevant messages
• Urgent rescue or public services, such as 119 (fire) 110 (police) and 120 (ambulance), can automatically define a caller’s location and react efficiently and accurately with the ability to see their own resource distribution and transportation situations in real-time
• Enterprises in telecom and communications industries can support their strategy and optimize business by analyzing the historic location data of targeted mobile users
• Wireless security control and monitor can be applied for taxis, transportation vehicles, cash escorting as well as other valuable assets and important people
• Geographical queries and electronic navigation services can be provided for road, bridge, river, airport, hotel, filling station and tourism destinations.
• Personalized intelligent services that let a user know when a friend or colleague is nearby. This service is designed for appointments as well as location-based games.

Customer Reference
In 2001, CRL successfully provided the LBS to an important domestic customer in the telecom industry and passed functional testing. In 2002, this innovation was applied and is still in use on the demo Website of IBM Globalization Certification Lab in Shanghai providing tourism information services.

Customer Benefit

• High flexibility and ease of use: plug and play
• Strong privacy protection, which allows users to have full control of the exposure of his or her location information.

IBM Benefit

• Able to serve customers with industry location interfaces from SignalSoft, Ericsson, Motorola to other emerging locating systems.
• Drags IBM WES (WebSphere Everyplace Suite) products.

Our contact: Jie Xin Jiao (Jie Xin Jiao/IBM/China) and Tao Guo (Tao Guo/IBM/China)