Enabling Rich Retail Experiences on Consumer Owned Devices via IBM Middleware
Retailers want to connect with their customers in a more personal and pervasive manner. Customers want persistent access to information and opportunities from their own devices and they want personalized experiences.
After registering with a retailer's program, a shopper's mobile device is available as a channel for information and application delivery through text and multimedia messaging. The solution will focus on in-store services, such as payment, product lookup, location, or personalized promotions and coupons, or interactive displays.
Optimized Site Solution (Ross)
A store is an important but costly channel for many retailers to win in the customer-centric marketplace. How to construct a new store site network or keep optimizing the existing ones in large areas is critical for the large retailers. A difficulty arises from a lack of a systematic method and tool to help retailers continuously diagnose and optimize their large store site network effectively and efficiently, especially in markets with frequent merges and acquisition activities, fragmented customer expectations and city environment changes.
The IBM solution helps deliver an innovative consulting service offering to retailers with a quantitative analysis methodology to address the common problems during store site network rationalization. Based on the analytics and optimization engine and Geographic Information System toolkit, it provides scientific results through processing and analyzing massive geographic, demographic and retail business data. The retail-specific templates and GIS toolkit also make it easy to be tailored to different retailers and quickly rolled out.